Robot now Enthiram is in news from the 1st day - Why

Why Robot now Enthiram starring Aishwarya Rai and Rajnikanth is in news from the very first day not only in South India but also in North India. Lets take have a look –Huge Budget – Robot now Enthiram have Rs. 100 crore budget. Two big house of Indian Cinema Eros multimedia and Ayngaran International are producing this movie.South and North Indians Super Stars – If Rajnikath playing the male lead